Internal operations project · Growth & acquisition
Operations-Led Business Development
A practical business-development operating pipeline connecting market research, target accounts, outreach assets and follow-up.
- Context
- Business development needed to move beyond isolated prospect lists and become a continuous, owned operating process.
- Problem
- Business-development activity was difficult to prioritise and disconnected from delivery readiness.
- Krawdex’s role
- Opportunity framing, account research and operating playbook design.
- Delivered
- Targeting structure, outreach pack, qualification logic and next-action workflow.
- Value
- Research, target accounts and follow-ups now sit in one owned pipeline, so every opportunity has a clear next step.