Internal project · historical · Growth & acquisition
Lead Acquisition & Qualification Pipeline
An earlier internal sales pipeline for researching accounts, assessing fit and preparing follow-up. The original automated acquisition flow has since been retired.
- Context
- Useful leads arrived from several research lanes, but they needed one durable queue before any outreach decision.
- Problem
- Potential accounts were easy to collect but hard to verify, prioritise, assign and revisit at the right time.
- Krawdex’s role
- Qualification model, queue design, source verification and handoff workflow.
- Delivered
- Separate acquisition sources, shared fit criteria, scheduled follow-ups, named owners and a reliable status view.
- Value
- The delivered queue organised verification, fit assessment and follow-up. This case describes the earlier implementation, not the current acquisition process.